Marketing Plan - 2194 Words

Introduction Fonterra is New Zealand’s largest multinational company which founded andheadquartered in Auckland, New Zealand which has almost 15,900 employees. Fonterracontain rich heritage of dairy expertise and passion. This comes from generations of producing quality dairy products enjoyed by consumers and consumers in more than 140countries. Today, it is the world’s leading exporter of dairy products and responsible for more than 1 third of international trade. The Fonterra are famous with their dairy productsuch as Anchor which is also known as Fernleaf which provide good nutrition for everyone , Anlene which is specially formulated for adult’s optimal bone health and alsoAnmum which is design to meet the needs of pregnant and†¦show more content†¦It enables the consumer to read before they purchase our product. For example, our product is approved by the MalaysiaHealth Ministry and a mark that shows that our product had passed the test. Price When we were decided to set our new product’s price, we had faced a problem.There are some company had produce same category product with us. So, we tried not toset a high price due to a few competitors. So, we had decided to set a price at RM 2.99 per bar and RM 15.99 per bulk. There are 6 bars in a bulk. This is because lower pricegenerally lead to higher sales volume. Although the BB BARis not expensive, but it stillcan help our company to gain profit. The price had support the organization’s operating,administrative and research and marketing cost like advertising and sales. The other reason we do not set a high price but pricing at the near market prices is we tried toreduce price wars in the industry and get the double win situation.We had to choose two types method for pricing BB BAR, price skimming and penetration pricing. Among these two methods, we had chosen the price skimmingmethod. We set an initial high price to cover our new product costs and generate a p rofit.Our initial price is about RM 2.59 per bar. The other one ringgit is to cover the operatingcost, research and marketing costs. Therefore, our new product price is still affordable for everyone and the consumer will be willingShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

State Life Insyrance Corporation Internship Report

ACKNOWLEDGEMENT With the name of ALLAH the Most Beneficial and Merciful. I completed my internshipin State Life Insurance Corporation of Pakistan. I am really pleased to have a professional learning experience in one of leading insurance organizations of country. In these sixweeks I worked in different departments and I am truly thankful to all officers and staff who entirely give assistance to me.I am also grateful to my honorable teachers Sir Fida Hussain Bukhari, Sir Irshad, Sir RiazAhmed Mian and all other teachers who motivated me to work hard and teach metechnique to learn work.The account of acknowledgement will remain incomplete if I do not express my sincereappreciation, indebtedness and gratitude to my parents. They have always†¦show more content†¦Contents INSURANCE ................................................................................................................................. 8 DEFINTIONS: ..................................................................................................................... 8 EVOLUTION OF INSURANCE .................................................................................... 13 HISTORY OF INSURANCE INDUSTRY IN PAKISTAN ....................................... 16 COMPARISON WITH ASIAN COUNTRUES............................................................ 18 STATE LIFE INSURANCE CORPORATION OF PAKISTAN ......................................... 20 LOGO THEME .................................................................................................................. 20 BRIEF HISTORY.............................................................................................................. 21 CORE VALUES ........................................................................... ..................................... 22 MAJOR ACHIEVEMENTS: ........................................................................................... 23 ORGANIZATIONAL STRUCTURE............................................................................. 24

The Effects of HIV on the Body Free Essays

HIV is a fascinating disease because of the fact that you do not actually die from the disease itself; you die from another, potentially harmless, disease, which your body cannot protect against due to its weakened immune system. In order to understand this better, it is important to understand how HIV affects the body. HIV weakens the body’s immune system by attacking T4 lymphocytes, a type of white blood cell. We will write a custom essay sample on The Effects of HIV on the Body or any similar topic only for you Order Now These T4 helper cells are called this because they have a receptor molecule on their surface called, CD4. The T4 cells don’t create antibody but they are responsible for chemically communicating, using chemokine, with other white blood cells in order to â€Å"launch an attack† on a virus. The HIV cells contain two viral proteins that are directly involved in the process of infecting someone, these proteins are called gp41 and gp120. The â€Å"CD4 on the surface of the T cell allows for the docking of gp120; once docked, the gp120 changes its shape so that it can bind to the chemokine receptor (called CCR5), and fusion and entry of HIV take place after binding. Sherman p. 178)† It is not known exactly how the viral proteins deplete T4 cells but it is believed to â€Å"involve a depression in the ability to expand their numbers. (Sherman p. 178)† Once the T4 cells reach 400 to 800 cells/mm^3, as opposed to the healthy 1,000 or more T4 cells/mm^3, the first opportunistic infections can arise. This refers to infections that would normally not cause a disease, or a t least nothing life threatening, but given the bodies weakened immune system begins to cause serious health problems for the individual. After this point things become dangerous, but can still be turned around, however if a persons T4 count reaches 200, they officially have AIDS. Once someone has gotten AIDS, there is little to nothing a doctor can do because their immune system is so damaged that they can barely fight off a cold. At this point the person’s immune system is so damaged that they could very easily die from something like pneumonia or meningitis. As the infected decline further they become more and more susceptible to disease and even something like herpes, which is almost always not fatal, can cause death. Once a person reaches the 100 T4 cells/mm^3 mark there is no telling what could kill them, it could even be something as simple as a cold or influenza. The good news is that, although there are no cures for AIDS, there are some options for controlling HIV before it reaches the AIDS state. The first AIDS treatment, which is still used today, is an antitumor compound called azidothymidine (AZT). AZT was developed in 1964 by a pair of chemists-pharmacologists named George Hitchings and Gertrude Elion who had created several other antitumor drugs. AZT works by delaying â€Å"the onset of AIDS by inhibiting viral multiplication†¦AZT jam’s the cell’s copier and, in do doing, blocks the synthesis of new virus particles. (Sherman p. 184)† There are several other drugs called nucleoside analogs that also block the synthesis of viral nucleic acids, and are generally used along with AZT to make the famous â€Å"drug cocktail. † Another treatment option is a combination of protease inhibitors and reverse transcriptase inhibitors. The protease inhibitors work by preventing the viral enzyme, protease, from cutting viral proteins into shorter pieces. If short viral proteins cannot be produced then a complete virus cannot be assembled. The reverse transcriptase inhibitors work by blocking viral replication. This combination of drugs is able to significantly reduce virus production, up to 90-99%. The only problem with these treatments is that they are expensive and need to be taken daily. Although there is no cure for HIV/AIDS there is constant research being done on the possibility of creating some sort of vaccine that would be able to prevent HIV and, at least, slow the development of new HIV cell in those who are already infected. So far there have been some advancements but nothing has been created that would be effective or stable enough. That being said, the continuing efforts of the medical field and breakthroughs in treatment, we are moving closer and closer to the possibility of having some kind of vaccine and maybe someday a cure. How to cite The Effects of HIV on the Body, Papers