Intro and conclusion Essay Example | Topics and Well Written Essays - 500 words - 1

Intro and conclusion - Essay Example Greece is one of the prominent countries in the European Union. However, unlike many other countries in EU, Greece is currently struggling a lot because of financial problems. EU is doing everything possible to revitalize Greece’s economy. However, the depth of the financial problems facing by Greece seems to be big. However, Greece still offers enough opportunities to foreign direct investments. Greece realized that internal resources are limited to streamline the economic progress in the right path. Currently they are trying hard to attract Foreign Direct Investment as much as possible to escape from the financial problems. New products and existing products have equal opportunities in Greece at present. Because of the blind faith in the abilities of Americans, American products are accepted with both hands by Greeks. Product manufacturers in America can capitalize on such attitudes of Greek people. We have planned to develop a new multipurpose product; alarm clock/ smart phone charger / coffee maker and market it in Greece. This paper is written as a marketing plan for the newly developed alarm clock in Greece. The current population in Greece right now is 10,767,827 (â€Å"Greece Demographics Profile 2013.†). There are currently 4,704,248 people that makes up our products target market, which is roughly 44% of the total current market (â€Å"Greece Demographics Profile 2013.†). Over the past three years, Greece’s economy has been on the decline and with the recently raised income taxes, there has been a decline in disposable income as well (â€Å"Cafes/Bars in Greece.†). For the average adult, the normal work week consists of 40 hours, but during this time, Greeks do not take normal lunch breaks (â€Å"Cafes/Bars in Greece.†). Instead they take multiple shirt breaks throughout the day in which they get coffee or a quick snack (â€Å"Cafes/Bars in Greece.†). Coffee has become apart of Greek culture where its is a daily routine. Greeks